How does participation benefit the brand owners?

  • Providing item updates through the GDSN significantly reduces the time spent by a brand's sales or e-com team members on updating product details through the manual process.

  • Keeping up with the manual spreadsheet based process is expensive and takes away time from the sales team to focus on their core function, i.e. selling.

  • Reduces turnaround time for item edits and data enrichment from 2 weeks to less than a day.

  • Targeted brands are already utilizing GDSN for item set up and maintenance with other retailers. Publishing to Amazon is no different.